New York – September 3rd – 14th 2014
The explosive film and photography exhibition that is ‘rebranding the ginger male stereotype’ premiers stateside at the BOSI Contemporary on the Lower East Side – 48 Orchard Street.
“A male with red hair is not seen as aspirational, culturally speaking, with very few leading men, heroes, action stars or heartthrobs played by men with red hair in Hollywood or on our TV screens,” said creator Thomas Knights of the project. “While many people may argue calling someone a ‘ginga’ or any other ‘fun’ words for people with red hair is just witty banter, for some of those on the receiving end, the impact to their self esteem is felt much more deeply and can have lasting, detrimental effects at school and way into their adult life. Red Hot is my response to this.”
Manhattan will see the global launch of the hotly anticipated RED HOT 100 art book by Brit artist Thomas Knights containing ‘The 100 sexiest RED HOT guys in the world’ and the 2015 anti-bullying calendar.
The exhibition included personal quotes next to the each of the 64 portraits, which included some recognisable faces such as Olympic gold medalist Greg Rutherford.
So far, RED HOT has raised over six thousand pounds for Anti- Bullying charities. It has been featured on the Conan O’Brien show, BBC1’s The One Show, and the BBC World News, and in publications such as Sunday Times Style, The Guardian, The Telegraph, Hunger Magazine, ELLE, LOOK magazine, Grazia, The New York Times, The Huffington Post, Monocle De Telegraaf, London Evening Standard, Daily Mail Online, and many, many more.
For more information on the New York exhibition, the project’s history, and creator Thomas Knights, visit the RED HOT website at http://www.redhot100.com/exhibition.html.
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