Sam Heughan, Grand Marshal of the 2016 New York Tartan Day Parade has been named Barbour’s first Global Brand Ambassador of the British clothing company. Heughan, who stars as Jamie Fraser in the mega hit drama “Outlander” , will develop his own capsule collection for Barbour, made with the brand’s signature tartans, which are based on the Ayrshire District Tartan from where the Barbour family originated in the 13th century.
“I am delighted to be working with Barbour and feel very privileged that they have chosen me to be their first Global Brand Ambassador,” he said in a statement.
“Being Scottish, I grew up with the brand and have always been a big fan — being born in the same rural area as John Barbour, in the south of Scotland.” He also respects the longevity of the brand saying that he’s intrigued by how Barbour “has adapted yet retained its strong identity.”
“I have a great passion for the company and their employees that feels more like I’ve been welcomed into their extended family. I very much look forward to designing my own capsule collection based on this ethos and to representing the brand in the UK, the US and internationally.”